IIBA Endorsed Certified Business Analyst


01 - 01 Jan, 1970


To Be Determined;

Why Attend?

In today’s competitive environment, professional analysts who possess critical analytical thinking skills are a major asset for any organization. These skills involve deductive reasoning, drawing conclusions from given facts, and applying judgments to reach conclusions from a combination of evidence and assumptions. Participants in this course will learn fundamental thinking processes that can be used to analyze and solve a wide variety of business problems giving them a powerful career advantage. Participants who fully attend this course and successfully pass a test on the last day of training will receive PiB’s Professional Certificate.

course-obj_img Course Objectives

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    By the end of the course, participants will be able to:

    • Defend the value of research and analytics in a business environment
    • Apply strategic thinking to analyze their current business environment
    • Structure a problem and break it down into smaller independent issues
    • Create a work plan that prioritizes resources and focuses team efforts
    • Identify the right sources for data through research and expert interviews
    • Analyze and interpret complex data
    • Create and customize pivot tables to analyze data efficiently
    • Build structured arguments to communicate findings
    • Develop a structured story to present to leadership
    • Present findings to team members and senior leadership

course-obj_img Target Audience

New and advanced analysts and project managers who are involved in researching, analyzing and investigating business problems and issues related to their organization.

  • Overview of the role of the business analyst
    • The business analyst’s scope of work
    • Business analysts as internal consultants
    • Active data gathering
    • Overview of problem solving approaches
    • Generating creative solutions
    • Intelligence versus creativity
    • Effective decision making
    • Choosing between alternatives
  • Thinking strategically
    • An overview of strategic thinking
    • The three big strategic questions
    • Key elements of a successful strategy
    • Strategy and the quest for competitive advantage
    • The importance of strategy
    • The 5 Cs of strategic analysis
    • Porter's 5 forces impact Potential Industry Earnings (PIE)
    • Creating and capturing value
    • Conducting SWOT analysis
    • Fundamentals of PEDESTL framework
  • Structuring problems
    • The importance of structuring problems
    • Defining the right issue
    • Using the issue statement
    • Dividing issues into manageable parts
    • The use of logic trees in problem solving
    • Prioritizing and planning
    • The importance of prioritizing work
    • Eliminating non-essential issues
    • Using the 80:20 rule
    • Prioritization methodologies
    • Using the prioritization matrix
    • Developing practical project plans
    • Building an effective work plan
  • Conducting analyses
    • Getting the right data
    • Types of research
    • Primary research development
    • Secondary research development
    • Using pivot tables for analysis
      • Introduction to pivot tables
      • Creating pivot tables
      • Customizing pivot tables
      • Performing calculations within pivot tables
      • Creating calculated fields
      • Creating calculated items
      • Using cell references and name ranges
      • Managing pivot table calculations
  • Communicating and presenting
    • Turning data into findings
    • Building effective arguments
    • Communicating findings by telling a 'story'
    • Story telling elements
    • Designing powerful presentations
    • Presenting to senior man

1970 - Course Type & Date

DATE: 01 - 01 Jan, 1970

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