Certificate in Events Management


02 - 04 Sep, 2024


To Be Determined;

Why Attend?

Certificate in Events Management

course-obj_img Course Objectives

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    By the end of the course, participants will be able to:

    • Explain the foundations of event management
    • List the steps in creating and featuring an event
    • Develop a step-by-step process for planning an event
    • Implement methods to evaluate an event
    • Apply various resources in order to manage logistics

course-obj_img Target Audience

This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.

  • Foundations of event management
    • Definition of ‘event’
    • Reasons for organizing events
    • Types of events
    • Importance of events
    • Definition of an event theme
    • Steps to create and theme an event
    • Stakeholders of an event
  • Steps of the event planning process
    • Deciding the vision and theme of an event
    • Conducting a SWOT analysis
    • Setting goals and objectives
    • Determining the event’s feasibility
    • Choosing an appropriate organizational structure
    • Creating a plan
    • Evaluating the event
    • The 5 W’s of event creation
    • Be S.M.A.R.T with your objectives
  • Human resources and logistics in event management
    • Human resources management for events
    • Choosing an ideal venue
    • Marketing and promoting your event
    • Elements of event promotion and marketing
      • Ticketing
      • Signage
      • Advertising
    • Budgeting of events
    • Safety components in event management
    • Risk mitigation and contingency plans
    • Potential problems
      • Weather
      • No shows
      • Delayed deliveries
  • Event assessment and evaluation
    • Difference between assessment and evaluation
    • Six key stages in event evaluation
    • Various methods of event evaluation
    • Gantt charts for managing task schedules
    • The ROI evaluation
    • Measuring social media engagement
  • Organizing great events
    • Needed steps for organizing effective events
      • Plan and execute an effective campaign
      • Use an efficient communication system
      • Use the event web site wisely
      • Use technology wisely
      • Execute a sound logistics system
    • Recap

2024 - Course Type & Date

DATE: 02 - 04 Sep, 2024

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