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Design Thinking: The Next Competitive Advantage

DATE

Yet to be Determind

LOCATION

Accra

Why Attend?

Design Thinking: The Next Competitive Advantage

course-obj_img Course Objectives

  • black-circle_img This Course Objective Hasn't Been Provided Yet

course-obj_img Target Audience

This course is suitable for anyone interested in discovering the power and versatility behind design thinking. the audience could come from different professional backgrounds such as: graphic designers, entrepreneurs, project stakeholders, project managers, software engineers and application developers, and anyone interested in learning innovative problem-solving approaches useful in resolving problems outside or within the work environment. 

  • A quick introduction on design thinking
    • What is design thinking?
    • Breaking down barriers to innovation with design thinking
    • Design thinking – the essentials
      • System thinking
      • Agile methodology
      • Combine and exploiting
    • The design thinking process
      • Stages in design thinking
        • Stage 1: Empathizing with your users
        • Stage 2: Defining the problem and interpreting the results
        • Stage 3: Ideating
        • Stage 4: Prototyping
        • Stage 5: Testing
      • Design thinking methods
      • The team and the facilitation process
  • Empathy and the people factor
    • Empathy as a starting point in design thinking
      • The empathic approach
      • Improving designs by empathizing with target audience
      • Context mapping – Probing, designing and using
      • Using ethnographic methods to improve design outcomes
    • The interview
      • Guidelines to conduct user interviews
      • The need to question everything
    • The power of stories in building empathy
    • Choosing the design thinking challenge
  • Defining and designing the challenge
    • Defining the problem
      • Synthesizing information
      • Synthesizing and making sense of the information
      • The role of affinity diagrams – grouping ideas and facts
    • The empathy map
      • Why and how
      • The role of personas
    • Creating the Point of View
      • Defining and framing the design challenge
      • Asking the “How Might We – HMW”
    • Mapping the stakeholders
    • Defining the challenge
  • Ideating
    • Defining ‘ideation’
    • An overview of Ideation techniques
    • Drawing the user experience design
    • Selecting the best idea
    • Overcoming barriers
    • Capturing reflections and feedback
  • Prototyping and testing
    • Reasons for prototyping
    • Getting started
    • Pitfalls to avoid
    • Prototyping methods and best practices
    • Let’s try before we build
    • Evaluating the prototype
    • Talking feasibility and viability

This course hasn't been scheduled yet, however you can request for In-House training

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