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Design Thinking: The Next Competitive Advantage
DATE
Yet to be Determind
LOCATION
Accra
Why Attend?
Design Thinking: The Next Competitive Advantage
Course Objectives
- This Course Objective Hasn't Been Provided Yet
Target Audience
This course is suitable for anyone interested in discovering the power and versatility behind design thinking. the audience could come from different professional backgrounds such as: graphic designers, entrepreneurs, project stakeholders, project managers, software engineers and application developers, and anyone interested in learning innovative problem-solving approaches useful in resolving problems outside or within the work environment.
- A quick introduction on design thinking
- What is design thinking?
- Breaking down barriers to innovation with design thinking
- Design thinking – the essentials
- System thinking
- Agile methodology
- Combine and exploiting
- The design thinking process
- Stages in design thinking
- Stage 1: Empathizing with your users
- Stage 2: Defining the problem and interpreting the results
- Stage 3: Ideating
- Stage 4: Prototyping
- Stage 5: Testing
- Design thinking methods
- The team and the facilitation process
- Stages in design thinking
- Empathy and the people factor
- Empathy as a starting point in design thinking
- The empathic approach
- Improving designs by empathizing with target audience
- Context mapping – Probing, designing and using
- Using ethnographic methods to improve design outcomes
- The interview
- Guidelines to conduct user interviews
- The need to question everything
- The power of stories in building empathy
- Choosing the design thinking challenge
- Empathy as a starting point in design thinking
- Defining and designing the challenge
- Defining the problem
- Synthesizing information
- Synthesizing and making sense of the information
- The role of affinity diagrams – grouping ideas and facts
- The empathy map
- Why and how
- The role of personas
- Creating the Point of View
- Defining and framing the design challenge
- Asking the “How Might We – HMW”
- Mapping the stakeholders
- Defining the challenge
- Defining the problem
- Ideating
- Defining ‘ideation’
- An overview of Ideation techniques
- Drawing the user experience design
- Selecting the best idea
- Overcoming barriers
- Capturing reflections and feedback
- Prototyping and testing
- Reasons for prototyping
- Getting started
- Pitfalls to avoid
- Prototyping methods and best practices
- Let’s try before we build
- Evaluating the prototype
- Talking feasibility and viability
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