Course Objectives

• This Course Objective Hasn't Been Provided Yet

Target Audience

Personnel who are seeking an in-depth knowledge of corporate communication as well as managers, supervisors and officers experienced in public relations. Other key personnel whose work is based on relations and interaction within the organization or in the external public sphere, particularly in the areas of media, CSR and branding will also benefit from this course.

• Foundations of corporate communication
  • Definition of corporate communication
  • Define and explore the concept and history of corporate communication
  • Differentiation between vision, mission and objectives
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Stakeholder engagement
  • Definitions of corporate Identity
  • Branding
  • Reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation
• Developing your corporate communication strategy
  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication
• Specialist areas in corporate communication
  • Media relations
  • Journalism and news outlets
  • Detect what constitutes news
  • The various effects of news coverage on corporate communication
  • Employee communication and organizational identification
  • New media, new communication
  • Benefits and challenges using social media
  • Issues management
  • Communication in times of crisis
• New developments in corporate communication
  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR
• The communication of organizations
  • Corporate communication
  • Marketing communication
  • Internal communication
  • Organizing communication

This course hasn't been scheduled yet, however you can request for In-House training