ICA Specialist Certificate in Conduct Risk

Why Attend

What does good conduct look like for a firm? What does it look like for customers? What are the impacts of poor conduct? This accessible, online course will give you the skills and tools to address these issues. • Learn about conduct and conduct risk in the context of governance, risk and compliance frameworks • Review examples of good conduct and how they contribute to good customer and market outcomes • Get to grips with conduct in practice including the UK Senior Managers and Certification Regime, MiFID II, GDPR, handling complaints and vulnerable customers This course is awarded in association with Alliance Manchester Business School, the University of Manchester.

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Course Objectives

  • Development of the conduct agenda
  • Core components of conduct risk
  • What does good conduct look like for a firm?
  • Know your responsibilities and accountabilities
  • What does good conduct look like for customers?
  • Meeting the customer's objectives ~ the outcomes-focused approach
  • The importance of good market conduct
  • Non-financial misconduct
  • Understanding a conduct framework in practice - the Senior Managers & Certification Regime (UK)

Target Audience

• Compliance, AML and financial crime officers
• Money laundering reporting officers
• Managers responsible for internal compliance controls
• Internal and external audit staff
• Company secretaries
• Legal practitioners and support staff
• Accountants

Understanding Conduct Risk

  • Development of the Conduct Agenda
  • UK
  • Internationally
  • How does conduct risk fit in with regulatory evolution?
  • Drivers of development
  • What does conduct risk look like today and how is it managed?
  • Core components of conduct risk
  • Customer Focus and outcomes
  • The right culture
  • Leadership and management
  • Systems and controls
  • Evidence/MI
  • Risk model/risk management
  • The broader Governance, Risk and Compliance context
  • What does this mean in practice?
  • The Senior Managers Regime in the UK
  • Enforcement action

What does Good Conduct Risk look like for a Firm?

  • Definition of company conduct
  • Examples - UK and international
  • How do you decide what yours is?
  • Key to understanding your firms conduct risk definition
  • Risk appetite
  • Benefits of good conduct


  • What does good look like?
  • Strong leadership
  • Transparency with customers
  • Proactive service
  • Customer centricity
  • Conduct framework
  • Risk champions


  • Risks to good conduct
  • Silos
  • Attitude to regulation
  • Relationship with regulator
  • Libor and Forex - A review
  • Know your responsibilities and accountabilities
  • Where does it fit into firms corporate governance
  • Role of the Conduct Risk Manager
  • The Board and Line Management
  • Role of HR
  • Making judgments on risks that arise in relation to conduct
  • Senior Managers Regime - an example of `good’ outcome (UK)
  • Who’s affected?
  • Prescribed responsibilities
  • Certification regime
  • Link with ‘conduct’
  • Integrity as both a behaviour and a regulatory requirement

What does Good Conduct Risk look like for Customers?

  • Definition of customer conduct
  • The importance of establishing and maintaining trust
  • Meeting the customer’s objectives - The outcomes focused approach
  • Customer objectives
  • Products and pricing
  • Trustworthiness
  • Examples/indications of good conduct
  • Transparency and disclosure with customers
  • Proactive service
  • Customer centricity
  • Meeting consumer outcomes
  • Examples and indicators of poor conduct
  • Approach to responsibilities imposed by regulation
  • Lack of transparency and disclosure with customers
  • Lack of customer centricity
  • Failure to meet consumer outcomes
  • What is ‘fair’
  • The Treating Customers Fairly outcomes
  • Products and promotions
  • Sales processes
  • After sales support
  • Complaint handling
  • Benefits to the consumer

The Importance of Good Market Conduct

  • Definition of market conduct
  • The need for good market conduct
  • Regulatory objectives
  • Market conduct as a regulatory objective
  • Market confidence
  • Customer trust
  • Firm’s reputation
  • Requirements and why they are there
  • Transparency
  • Fairness
  • Integrity
  • What is good market conduct?
  • Strong leadership
  • Good reputation
  • Strong commercial performance
  • Positive customer relationship
  • Benefits of good market conduct
  • Impacts of poor market conduct
  • Damage to market integrity
  • Lower levels of investment
  • Ineffective competition in financial markets and poor consumer retention
  • Less liquidity in markets
  • Poor reputation
  • Attitude to regulation and regulatory arbitrage
  • Relationship with regulator
  • Benefits to the consumer


The qualification will also include additional material which examines key influences on the conduct agenda, such as regulatory developments and case studies

Step 1: Select Prefered Schedule

Date Fee (GHS)

Step 2: Choose Registration Type