Advanced Business Writing

Why Attend

A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how a clear and concise message is the key to having powerful impact in today’s business world. In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and political elements of a message.

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Course Objectives

  • Write effective emails, memos and letters
  • Use rules for organizing content in a clear and concise manner
  • Match writing complexity to the modern business environment
  • Apply advanced structuring techniques in writing that yields a desirable response
  • Identify and talk to their reader’s interests

Target Audience

All individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters
  • Advanced techniques for effective writing
    • Defining effective writing
    • Characteristics of effective writers
    • Understanding the hallmarks of effective communicators
    • Elements of written communication
    • Writing in a business context
    • Understanding your audience
    • Setting a purpose for your writing
    • Understanding sources of miscommunication
    • Tips for business writing
  • Organizing content
    • The 3 forms of communication
    • Using simple and specific language to avoid confusion
    • Using positive language
    • Applying rules for bullet points
    • Maintaining an impersonal style
    • Avoiding repetitions
    • Using active verbs to promote a response
  • Writing style
    • Adding a personal touch to business writing
    • Organizing paragraphs effectively
    • Using varied sentences
    • The 6 Cs of effective writing
    • Recognizing clichés and jargon
    • Applying the gunning fox index for writing complexity
    • Using visual aids to support text
    • Going the last inch: proof reading your work

This course has not been scheduled, however you can request for In-House training